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Next Generation
Tech Solutions
CXR delivers comprehensive solutions that blend effective design with the latest technologies,
including web, mobile, XR, AI, and blockchain.
ABOUT US
We are about solutions.
Dreamers. Makers. Doers. Passive And Side Business believe in the power of collaborative storytelling to drive impact and change minds.
We're a creative agency that builds experiences, products and brands to move needles.
This isn't our first rodeo. Trust us.
We have over 20 years of experience partnering with organizations who make bold moves and tough decisions in the interest of advancing their mission. It isn't always easy, but it's always worth it.
The gist is #QIST.
Our unwavering commitment to Quality, Innovation, Service and Teamwork defines the culture of Passive And Side Business.
Quality.
We pay attention to detail. Not just to find bugs and defects, but to make the best possible product— from user experience, to information architecture and 508 compliance.
Innovation.
The wow factor. When a user experiences your product and has that visceral “whoa, that was cool” reaction— that’s what we’re striving for.
Service.
Communication is key. Our projects require intimate relationships with our clients. And that only happens when communication is candid, transparent, and frequent.
Teamwork.
Teamwork makes the dream work. And it’s not just about working with other Passive And Side Businessians, but working with our clients as if they were one of us—that’s how the magic happens.
We've got Chemistry.
“We combine a diversity of experience with a ton of cutting-edge industry chops. But our true power comes from a shared belief that the best outcomes are the result of collaboration. You'll love working with us as much as we love working with each other.”
So what do we do exactly?
We’re a full-stack firm that can help you from strategy to launch, and anywhere in between.
Our capabilities
Passive And Side Business’s mission is to move the needle for our clients. What you ultimately hire us to do is to make a meaningful and measurable impact on your organization. Whether you’re trying to sign up more members, sell more widgets, or convince congress to leave your industry alone, all you ultimately care about is the outcome—not how the sausage gets made. That said, if we stopped there, no one would know what we do at Passive And Side Business. So, as not to be too clever for our own good, below is a list of the activities and deliverables that we generally employ to move needles for our clients.
DEVELOPMENT
ACCESSIBILITY & PRIVACY
USER EXPERIENCE
MARKETING
CONTENT
VIRTUAL AND HYBRID EVENTS
BRANDING
THOUGHTS FROM OUR CLIENTS
“CXR.Agency breadth of technical knowledge and resources is impressive."
-D Kenny
“Their team is very fluid — they ensure we have the resources to tackle projects of all sizes."
-F Yamamoto
Development
Our Development Philosophy: Passive And Side Business is an open-source shop at heart. Instead of reinventing wheels or spending resources on big licensing fees, we believe in starting with what others have done and extending the features and functions from there. We have a “70/30 Principle,” which basically says most of the time, 70% of our technical builds have common parts. So let’s use 30% of the available resources to get us 70% of the way there, then use the remaining 70% of the resources to focus on the part of the project that really can move the needle. That’s how real value is achieved!
GET IN TOUCH
We'd love to chat.
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